About

Built by people from the floor.

Maubius was founded by professionals who spent 25 years in car dealerships. Our conviction: the answer isn't to discipline salespeople, it's to build a tool they actually want to use.

The founding team

Four backgrounds. One shared conviction.

Alain Mimeault

Founder and President

Co-founded Activix at 26, which became the go-to CRM for Quebec dealerships. He saw the limits of an old architecture with AI grafted on. Maubius is his answer.

Christopher Houde

Co-founder and Vice-President

Sales manager at Hamel BMW, Luciani and Grenier BMW. In 2020, he took over Groupe MG Marketing, a call centre with more than 110 employees in Canada and Europe. The team builder.

Simon Laflamme

Co-founder

General sales manager at 28, then founder of an automotive creative agency in 2018. His mission: connect marketing and sales in a single platform.

Philippe Gagnon

Chief Technology Officer

Engineer from Polytechnique Montréal. Architect of KONDUCTO, orchestrating tens of thousands of automotive communications every day. He joined Maubius in 2025 as CTO and partner.

Why Maubius?

One side.
One continuous flow.

A Möbius strip has only one side and one edge. That's what we create in the dealership: a continuous flow of data, communications and actions, from the first visit to after-sales service. No breaks, no redundant data entry.

What we believe

AI that frees your salespeople, without replacing them.

It removes the tasks that keep your salespeople from selling.

A CRM designed to be used 100%.

A tool used at 20% of its capacity isn't worth 100% of its price.

A CRM built for the auto industry.

For its DMSs, its regulations, its language and its day-to-day reality.